At the risk of encouraging Joe to forward more stories to me, Here’s an interesting look at the lengths the beef community is willing to go to get us all to buy more of their products. “The challenge is getting people to think of other ways to eat beef,”. It turns out that they want us to eat “Cheeseburger Fries“; beef and cheese pressed into fry shaped chucks that they unfortunately dubbed “Fingers”.

From the article:

Developing a beef-based alternative was a process that took about two years. According to Tony Mata, the technical coordinator of the association’s research and development branch, the final shape of cheeseburger fries was almost an accident. “There’s an interesting twist to how this product came about,” he said. “We were actually working on a cheeseburger by the slice.”