Google is testing out a new service they’re calling Click-to-Call which offers the following:
Folks on Slashdot seemed really excited about this but… uh… I didn’t get it. This seemed like a really stupid idea to me… but I like to be thorough so I followed a few links, hoping to discover a side to this that made it… well… less stupid. Nope, this is just stupid… but the creepy thing was, everyone else seemed really excited about this too. Now don’t get me wrong–lots and lots of great things began life as a stupid idea. I applaud smart people pushing technologies without obvious usefulness. Technology needs these trailblazers. But I do intend to mock those who seem to think this has the stench of genius–most of which are either in marketing or overeager bloggers desperate to break a story. Excellent work y’all! No, really… top notch.Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.”
“…gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone.

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